I was responsible of exploring a concept and design that turns the T-Mobile website into a more visual and playful experience to encourage users to explore the site providing them with features that could be customizable based on their usage and preferences.

What is it?

A social interactive game that takes place in the real world.

What does it do?

Draws attention to T-Mobile's new maps and educates users about our data network while verifying more coverage zones.

How does it work?

Users join teams and compete with one another in a virtual game of capture the flag. Checking in at physical locations covers the game map in magenta, with the overall goal being to cover your city.

Users collect badges by checking in through the city with more unique ones being available for checking in at T-Mobile sponsored locations(concerts, MLB games, Seattle Center, T-Mobile stores.)

ATTRACT.

Leverage T-Mobile’s sponsored celebrities (Kim Kardashian, Zedd, Shakira) and have them recruit teams from their social networks.

INCENTIVE

Offer daily and weekly challenges, with rewards for participation, and a bigger payoff for capturing the city.