Microsoft Azure
Behind the code
This direction leans into the developer role, whenever appropriate using insight and insider knowledge as a way to connect. It recognizes that each developer is unique, that each has nuances and areas of expertise and personality. And it powerfully links Azure as the ideal solution for them all.
Premise:
Enterprise developers are increasingly empowered to amplify an organization’s digital transformation. With innovative tools and trustworthy solutions, they can be a change agent.
However, they do not trust marketing and advertising. Developers trust and respect other developers. So Azure must facilitate an authentic educational, actionable, topical and inspirational community that inspires all developers to be agents of change.
Promise:
Azure will always communicate in a voice that is boldly authentic, about topics and resources that are relevant and helpful, Azure will become a trusted home for enterprise developers. A foundation on which they can confidently lead the important changes that will drive their organization’s digital transformation.
Proof:
1. Inspire – Show what’s possible with Azure. Inspire through influencers. Speak in a language they are familiar with. Support their aspiration to drive change.
2. Validate – Demonstrate Azure’s ability to drive business success, via solutions that increase efficiency, integrates intelligence features, provides and supports an open and flexible platform, and lastly, enables them to built securely.
3. Communicate – In authentic, specific language. In the channels they inhabit. Don’t over-index on MAQL baiting. Get them there. But get them there eventually. Build trust.
Banners
Elevators & Facebook Canvas
Gated Content
SQL Server
It's not just data
Our relationship with data is becoming more seamless and more vital than ever before. We’ll juxtapose a product benefit with a real world example to show how SQL Server 2016 can help you leverage the sometimes invisible power of data.
The Ask:
To create a cohesive creative platform for use across all aspects of the customer journey.
Audience:
1. ITDM: This audience is responsible for facilitating changes to help their business leverage the power of data and the efficiencies of the cloud.
2. DBA: Responsible for test and trial, and then eventually manage and maintain of the DBMS. They play an integral role in influencing change.
3. BDM: Will often play the role of instigator for change. They’re a vocal force on the decision committee. They see data as a competitive weapon.
Banners
Landing page
Microsoft .com
Accessories
UX/UI of the accessories page on Microsoft online store
Surface Book
Product detail page (PDP) of the Surface Book.
Microsoft Pay
www.microsoft.com/en-us/payments
The Ask:
Fully refresh the payments pages design & optimize the digital experiences for both merchant and buyer audiences.
Audience:
Merchants & Buyers
Objectives:
• Serve as the payments homepage and primary landing page for an educational overview of our payments offering for both merchant & buyer audiences.
• Call to action for customers to click through to either dedicated merchant or buyer payments pages.
• Understand key benefits of leveraging the MS Pay offering.
• Call to action to register for a educational or an on-boarding experience.
Wireframes
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Testimonials
